There Are Three Kinds of People

Some create…

They hear that still, small voice inside, and decide to honour and immortalise it, putting it into some kind of tangible form. A song. A restaurant. A seduction.

Some consume…

They sit with their mouths and their minds wide open, passively waiting for somebody to shovel something – anything – into it. A cheeseburger. A reality show. A terrorist attack.

And some exploit…

They have nothing of any substance inside whatsoever. They know how to do but one thing – leach.

Firstly, they leach off the ideas of those in the first group, step one being to strip those ideas of anything beautiful, original, or soulful. They commodify. They corporatise it. They homogenise it.

And then they leach off the attention and mental real estate of the second group. They exploit the fact that these peoples’ lives are completely empty of meaning – an emptiness they helped create – and they convince them that for a low, low price they can be, do, and have everything they ever dreamed of.

Somehow it never happens, and somehow they always get away with it. So they line their pockets with the consumers’ disposable income and they laugh all the way to the bank and they pat each other on the back as they erode which is good and true about humanity.


We are living through a time where more than ever the world explicitly venerates the exploiters, whilst it implicitly encourages us to be mindless consumers.

Don’t fall for it.

You know, perhaps the most dangerously cunning thing the exploiters ever did was to convince us that without them, this whole thing would fall apart. Believe me, it wouldn’t. We don’t need them. They offer nothing.

And we don’t need the consumers either. The passive, faceless, interchangeable masses, so beloved by the exploiters for the fact that they can see no further than their own noses. All they do is use up oxygen.

There is only one group actually necessary to the continuation of humanity – the creators. Only the creators are actually doing anything, are actually taking energy from one place and putting it somewhere better for humanity. If the consumers and exploiters suddenly died out, the creators would just have a party and keep creating. If the creators died, however, it wouldn’t be long before the others did too.

What does it take to be a creator? It doesn’t take skill. It doesn’t take privilege. It doesn’t take belonging to any particular race, creed, or ethnicity.

It takes a decision. That’s all. A decision to be of use to humanity, in the way that only you can. You could paint a picture. You could run a business. You could raise a child. You could be a true friend. There is no limit to what you can do with the creative spirit fueling your every move.

Just don’t expect the world to encourage you down this path. Expect it to put obstacles in your path. Expect it to be always encouraging you to be a consumer or an exploiter. Unless you make a concerted effort to be one, you won’t find yourself accidently a part of the creator group.

So make that decision now. Create. Direct the least of your actions towards being of use to humanity. Even if the only reward is being able to sleep at night, it’s worth it.

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